SEO stands for Search Engine Optimization, which is the process of improving a website or web page's visibility in search engine results pages (SERPs) to attract organic (non-paid) traffic. The goal of SEO is to make a website rank higher on search engines like Google, Bing, or Yahoo for relevant queries that users are searching for. SEO involves various strategies and techniques, such as: 1. On-Page SEO: Optimizing individual web pages by improving elements like titles, meta descriptions, headings, content, images, and URLs to make them more search-engine friendly. 2. Off-Page SEO: Building the website’s reputation and authority through external factors, mainly backlinks (links from other websites pointing to yours), as well as social media and other promotional methods. 3. Technical SEO: Ensuring the technical aspects of the website, such as site speed, mobile-friendliness, indexing, and crawlability, are optimized to improve user experience and help search engines understand and rank your content. 4. Content Optimization: Creating high-quality, relevant, and useful content that provides value to the target audience while aligning with the keywords they are searching for. SEO aims to enhance the relevance, trustworthiness, and user experience of a website to improve its chances of ranking higher in search results, ultimately leading to more traffic and potential business opportunities.